> ## Documentation Index
> Fetch the complete documentation index at: https://api.thesapientcompany.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Attention

> Is the viewer locked in, and where do they slip away?

The **Attention** lens analyzes for whether the viewer is locked in. It reads both kinds of focus: the deliberate concentration of someone choosing to pay attention, and the involuntary pull of something that grabs them whether they meant to look or not. Tracked second by second, it shows exactly where a piece holds and where it lets go.

## What it analyzes for

* Sustained focus across the timeline.
* The moment attention drops off.
* Whether the opening earns the first few seconds.

## When to use it

<Steps>
  <Step title="Finding the drop-off in a video ad">
    Run a per-second Attention read to spot the exact second viewers disengage, usually where you can cut, tighten, or re-hook.
  </Step>

  <Step title="Testing a hook">
    Compare the first three seconds of two openings. The one that holds Attention earlier wins the scroll.
  </Step>

  <Step title="Pacing a long-form edit">
    Watch Attention across a full cut to find slow stretches that need trimming before the viewer drifts.
  </Step>
</Steps>

## Reading the score

* **High:** the content is holding focus. Viewers are locked in and staying with it.
* **Low:** focus is slipping. The content isn't earning continued attention, and viewers are likely to scroll or tune out.

<Card title="All lenses" href="/knowledge-base/lenses">
  Back to the four lenses.
</Card>