> ## Documentation Index
> Fetch the complete documentation index at: https://api.thesapientcompany.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Purchase Intent

> Reward and desire: will they actually want it?

The **Purchase Intent** lens analyzes for desire. It reads the brain's reward response: the pull toward wanting, approaching, and acquiring. Where Attention tells you whether someone is watching, Purchase Intent tells you whether watching is turning into wanting.

## What it analyzes for

* Reward and desire as the content unfolds.
* Whether a product reveal actually lands as appealing.
* The moment interest tips into intent.

## When to use it

<Steps>
  <Step title="Timing the product reveal">
    Track Purchase Intent across the spot to see whether desire peaks when the product appears, or before, or never.
  </Step>

  <Step title="Comparing two offers">
    Run the same creative with two different offers and read which one drives a stronger reward response.
  </Step>

  <Step title="Choosing a thumbnail or hero shot">
    Scan a set of still frames and pick the one with the highest Purchase Intent read.
  </Step>
</Steps>

## Reading the score

* **High:** the content is generating real desire. The reward response is firing; viewers are leaning toward wanting it.
* **Low:** the content isn't creating pull. It may inform or entertain, but it isn't making anyone want the thing.

<Card title="All lenses" href="/knowledge-base/lenses">
  Back to the four lenses.
</Card>