The 4 lenses - Sapient

A scan returns four lenses. Each is a 0–100 read on one dimension of how a brain responds to your content, and each traces back to specific brain networks, so every number has a why.

Lens	What it analyzes for
Attention	Whether the viewer is locked in, and where focus slips.
Memory	Whether the content will be remembered and absorbed.
Buy / Not Buy	Reward and desire: whether they’ll want it.
Manipulation	Persuasive or coercive load: pressure vs. reasoning.

Choosing a lens

You can read all four from any scan, or focus on the ones that fit the job:

For ads and creative, start with Attention and Buy / Not Buy.
For brand and narrative, lean on Memory.
Use Manipulation as a guardrail.

The lenses

Attention

Is the viewer locked in?

Memory

Will it be remembered?

Buy / Not Buy

Reward and desire: will they want it?

Manipulation

Pressure vs. persuasion.

From networks to lenses Data layers

​Choosing a lens

​The lenses