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The Attention lens analyzes for whether the viewer is locked in. It reads both kinds of focus: the deliberate concentration of someone choosing to pay attention, and the involuntary pull of something that grabs them whether they meant to look or not. Tracked second by second, it shows exactly where a piece holds and where it lets go.

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What it analyzes for

  • Sustained focus across the timeline.
  • The moment attention drops off.
  • Whether the opening earns the first few seconds.

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When to use it

1

Finding the drop-off in a video ad

Run a per-second Attention read to spot the exact second viewers disengage, usually where you can cut, tighten, or re-hook.
2

Testing a hook

Compare the first three seconds of two openings. The one that holds Attention earlier wins the scroll.
3

Pacing a long-form edit

Watch Attention across a full cut to find slow stretches that need trimming before the viewer drifts.

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Reading the score

  • High: the content is holding focus. Viewers are locked in and staying with it.
  • Low: focus is slipping. The content isn’t earning continued attention, and viewers are likely to scroll or tune out.

All lenses

Back to the seven lenses.