Use cases & applications

Sapient reads how a real human brain responds to your content, second by second. Below are the most common ways teams put that to work, in plain language: what you’re trying to learn and what to submit. Every case runs on Qualia, the active model.

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A/B testing ad creatives

Compare two ad variants and see which one actually holds attention and drives purchase intent, before you decide where the budget goes.

• Submit: each video variant as its own scan, then compare the timelines.
• Model: Qualia — it’s sharpest exactly here, separating visually distinct variants (different cuts, footage, pacing). (Script- or copy-only comparisons used Mary, which is temporarily unavailable.)
• Look at: the attention and purchase intent curves side by side, to see which one stays higher, longer.

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Hook analysis & optimization

The first three seconds decide whether anyone keeps watching. Find exactly where the hook lands and where attention drops off.

• Submit: the creative (reel, TikTok, ad) as a video URL. Model: Qualia.
• Look at: the per-second attention curve over seconds 0–3, plus the moments block for the first flagged drop.

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Creator content pre-post check

Score a reel or TikTok before you publish it, so you ship the version that performs.

• Submit: the finished cut as a video URL. Model: Qualia (it reads the visuals and audio together).
• Look at: the overall score and grade for a fast verdict, then the timeline to tighten weak seconds.

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Pre-flight QA before ad spend

Before you put real budget behind a creative, sanity-check it the way a focus group would, instantly.

• Submit: the creative as a video URL. Model: Qualia — especially strong when you’re choosing between visual variants.
• Look at: the headline score, the attention and purchase intent lenses, and the moments where it slips.

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Voiceover testing

Compare voiceover variants line by line, without filming anything.

• Submit: the voiceover as an audio URL. Model: Qualia.
• Look at: the per-second attention and purchase intent curves to see which lines land and which lose the listener.

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Manipulation & brand-safety check

See how heavily a creative leans on emotional persuasion versus plain reasoning, which is useful for brand-safety and compliance review.

• Submit: the ad as a video or audio URL. Model: Qualia.
• Look at: the manipulation lens across the timeline.

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Memorability test

Attention is cheap; memory is what sells. Find out what actually sticks.

• Submit: the creative as a video or audio URL. Model: Qualia.
• Look at: the memory lens. A high attention score with a low memory score means it grabs focus but doesn’t stay.