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The Emotion lens analyzes for emotional salience: how much the content moves the viewer. It reads the brain’s emotional response and tracks where feeling rises and falls across the timeline. It tells you whether a piece lands emotionally, and exactly when.

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What it analyzes for

  • The strength of the emotional response.
  • The moment a piece lands, or falls flat.
  • Whether the emotional beat arrives where you intended.

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When to use it

1

Placing the emotional peak in a brand film

Track Emotion across the edit to confirm the climactic beat actually produces the strongest response, and isn’t buried.
2

Testing music or voiceover

Run the same visuals with two soundtracks and read which one raises emotional salience more.
3

Checking a story that should move people

If a piece is meant to be moving but Emotion stays flat, that’s a signal the story isn’t landing.

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Reading the score

  • High: the content is emotionally charged. It’s producing a strong feeling response in the viewer.
  • Low: the content is emotionally flat. It may be clear or informative, but it isn’t moving anyone.

All lenses

Back to the seven lenses.